Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05207_Field_OMJE T34.txt

Text File | 1996-04-10 | 723b | 14 lines

Let me give you several other quick ones that can
be fairly easily dismissed. One was that McLuhan
was called an “enemy of the book.” Well this was
the craziest thing, because McLuhan was far from
an enemy of the book. His point was that print was
obsolescent, not that it would disappear. Print
wasn’t disappearing. He was well aware that there
were probably more words written in his day than
there had been before. The point was, in his theory
of cultural transformation, that the word was
transformed—that print was transformed. That in
the kind of media ecology, print found its niche in
relation to electronic media, as with newspapers
now. Again, we see a relevance of this kind of